Press coverage
National Home Improvement Month has been on national and local radio, in newspapers and in home magazines since it began in 2007.
- 249pieces of coverage in 2020
- 90radio items in 2020, including Sky News Radio and five BBC stations
- 17.3mpeople reached in 2019
- 2007the year the Month began
Hear it on air
BBC Radio Hereford and Worcester
Builder and TV presenter Craig Phillips talks about National Home Improvement Month. A 90-second excerpt from September 2020.
Read the coverage
Selected articles
The Scotsman, September 2020
Get into DIY spirit for National Home Improvement Month
How lockdown got more of us doing DIY. The piece also ran across dozens of regional news sites, from the Yorkshire Evening Post to the News Letter in Belfast.
Read the articleReal Homes, February 2019
Nearly 70 per cent of Brits don’t like their homes
Research for the Month found only 31% of people said they loved their home, with designer Julia Kendell backing the #MakeOneChange call to action.
Read the articleThe Irish News, April 2016
Take pride in your property with some DIY this Home Improvement Month
Storage, garden and painting tips for the Month, with research showing most people in Northern Ireland prefer to do it themselves.
Read the articleHousewares Live, June 2019
National Home Improvement Month leaves legacy
The trade view of the 2019 Month: 17.3 million people reached, with coverage in The Telegraph, Ideal Home, Real Homes and Modern Homes.
Read the article
Results by year
| Year | Coverage | Highlights |
|---|---|---|
| 2020 | 249 items: 90 on radio, 159 online | Sky News Radio, BBC Radio Ulster, BBC Radio Leeds, BBC Radio Norfolk, BFBS, The Scotsman, Take a Break, Closer and Yours. Run with BHETA in spring and again in September, when the pandemic moved most activity. |
| 2019 | 198 items, 17.3 million people reached | The Daily Telegraph, the Evening Standard, Good Housekeeping, Ideal Home, Country Living, Real Homes and HomeStyle. Run with BHETA, with ambassadors Julia Kendell and Georgina Burnett. |
| 2018 | 91 items, 10.8 million people reached | Radio, print and online coverage across the UK. |
| 2007 to 2011 | Radio campaigns of 21 to 53 stations each | Ryobi with Craig Phillips on 53 stations, Builder Superstore on 33, Spear & Jackson on 25 and Floors-2-Go on 21, including BBC Radio Cornwall, BBC Essex and Magic. |
Figures come from Relations Group coverage reports. Reach is the potential audience of the outlets that ran the coverage.
On air
- Sky News Radio
- BBC Radio Ulster
- BBC Radio Leeds
- BBC Radio Norfolk
- BBC Hereford & Worcester
- BBC Radio Shropshire
- BBC Radio Cornwall
- BBC Essex
- BFBS
- Radio News Hub
- U105
- Manx Radio
- Magic
Past ambassadors
Julia Kendell, interior designer and presenter of DIY SOS and 60 Minute Makeover, and Georgina Burnett, TV presenter and property expert.
Want your brand in next year’s coverage?
Partners for April 2027 get radio interviews, competitions and features, with one partner per product category.